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Singer Demi Lovato Joins Forces with PlanetPlay for Sustainability Push

Authore: FinnUpdate:Jan 18,2025

Demi Lovato headlines PlanetPlay's latest Make Green Tuesday Moves campaign, bringing star power to mobile gaming for environmental good. The singer and actress will appear in several popular mobile games.

Lovato's involvement extends beyond simple advertising; she'll feature directly in games like Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental projects.

PlanetPlay's Make Green Tuesday Moves (MGTM) initiatives have a history of collaborating with celebrities, including David Hasselhoff and J Balvin, to promote environmental causes within mobile gaming. This campaign's broad reach across multiple popular titles suggests a significant potential impact.

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This collaboration offers a triple win: environmental support, engagement for Lovato's fans, and increased exposure for the participating game developers. For fans, it's an excellent opportunity to explore these top-tier mobile games. To discover more great mobile games, check out our list of the best mobile games of 2024 (so far).