World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank! This eye-catching vehicle, decked out in vibrant graffiti, toured the US to promote the recent Deadmau5 collaboration.
The tank, fully street-legal, made a timely appearance at The Game Awards in Los Angeles. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank—a tank equipped with lights, speakers, and music—along with themed quests, camos, and cosmetics.
This playful marketing stunt highlights World of Tanks Blitz's embrace of gameification. While some serious military simulation enthusiasts might disapprove, the campaign is undeniably fun and harmless. It's certainly not the first time a company has used such a tactic (breweries, for example, have done similar promotions), but seeing a real tank cruising through a neighborhood is a unique way to generate buzz, especially during the darker winter months.
If this piques your interest in World of Tanks Blitz, consider checking out our list of current promo codes for an added advantage.
