King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores
King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple platforms. This strategic move, facilitated by a partnership with Flexion, marks a notable expansion beyond the traditional Google Play and iOS App Store dominance.
The game will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This simultaneous release signals King's recognition of the growing potential of these alternative distribution channels. The company's decision to launch on these platforms concurrently, rather than as an afterthought, suggests a deliberate shift in strategy.
The Significance of Alternative App Stores
King's immense popularity and financial success often overshadow their strategic moves. Their decision to embrace alternative app stores simultaneously, rather than sequentially, is noteworthy. This approach indicates a belief that these stores represent a viable path to reaching a broader audience.
The simultaneous launch suggests a growing trend among major gaming companies to seriously consider alternative app stores, previously often overlooked. This strategic shift highlights the increasing importance and potential of these platforms.
For those interested in learning more about one of these alternative app stores, the Huawei AppGallery 2024 awards offer insights into the platform's top-performing titles.
