Coach Partners with Roblox Experiences Fashion Famous 2 & Fashion Klossette for "Find Your Courage" Campaign
Luxury New York fashion house, Coach, is teaming up with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for a unique collaboration tied to their "Find Your Courage" campaign. Launching July 19th, this partnership will introduce exclusive virtual items and themed environments within both games.
The collaboration features immersive environments inspired by Coach's Floral and Summer Worlds. Fashion Klossette players can explore a charming daisy-filled design studio, while Fashion Famous 2 players will find themselves on a stylish New York subway-themed stage amidst vibrant pink fields.
Players can acquire a range of in-game items, including free Coach-branded apparel and accessories, as well as purchasable items from the Coach 2024 Spring Collection using in-game currency. These items can be showcased during the experiences' signature fashion show events.
High Fashion Meets Virtual Worlds
While the idea of promoting high fashion on a platform like Roblox might initially seem unconventional, it's a strategic move. Roblox boasts a massive player base, and a significant portion of Gen Z users (84%, according to Roblox's research) report that their avatar's style influences their real-world fashion choices. This highlights Roblox's growing importance as a promotional platform for diverse brands, from entertainment to luxury fashion.
For those less interested in Roblox, we recommend checking out our lists of the best and most anticipated mobile games of 2024.
