If you're a car manufacturer looking to showcase your latest vehicle, you have a plethora of options at your disposal. From launching a high-profile advertising campaign to securing a celebrity endorsement, the possibilities are endless. However, Hyundai has opted for a unique approach by teaming up once again with the popular mobile game, KartRider Rush+. This exciting collaboration introduces the Insteroid concept car as a new kart within the game, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.
But the Insteroid isn't the only new addition to KartRider Rush+. Players can also get their hands on the Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To celebrate this collaboration, a special in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be automatically entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.
It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it might not be hitting production lines anytime soon, it serves as an impressive promotional tool. Personally, I find it far more stylish than the Cybertruck featured in Fortnite.
If this collaboration doesn't pique your interest in KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and see what else has been launched over the past seven days.
