Zenless Zone Zero's 1.4 update, featuring the alluring new S-rank heroine Hoshimi Miyabi, has yielded spectacular results. MiHoYo's (HoYoverse) latest banner has not only boosted revenue, but catapulted the game to unprecedented heights. AppMagic data reveals a staggering 22-fold increase in daily revenue following the update's launch.
December 18th saw the game rake in approximately $6.06 million, a dramatic surge compared to the previous day's $275.9k. The introduction of the highly anticipated "foxy woman" character, Hoshimi Miyabi, from the 'Section 6' faction, clearly fueled this remarkable increase in player spending. The character's popularity drove significant in-game purchases.
Pre-release reviews highlighted Zenless Zone Zero's potential to become miHoYo's next major success. The game's compelling action gameplay, coupled with the developers' responsiveness to player feedback, suggests a bright future.
The engaging storyline, enriched by diverse activities between missions, and the vibrant characters and dialogues praised by critics, all contribute to the game's overall appeal.
The substantial revenue increase now confirms the game's success.
