You've likely seen ads for Gossip Harbour, even if you don't play it. This merge-and-story puzzle game is a surprising hit, earning its developer, Microfun, over $10 million on Google Play alone. But instead of focusing on further Google Play promotion, Microfun, in partnership with Flexion, is taking an unconventional route: alternative app stores.
What are alternative app stores? Simply put, they're any app store besides Google Play and the iOS App Store. Even stores like the Samsung Store are dwarfed by these two giants.
The Appeal of Alternative App Stores
Why the move to alternative app stores? Profitability is a key factor. However, the rising prominence of these stores is equally significant. Recent legal challenges against Google and Apple are pushing for the acceptance of alternative app stores, leading to increased competition and opportunities. Companies like Huawei, with its AppGallery, are capitalizing on this with various promotions. Even major titles, such as Candy Crush Saga, have already transitioned to these alternative platforms.
Microfun and Flexion are betting on the future growth of alternative app stores. Whether this strategy pays off remains to be seen.
While we don't evaluate game quality here, if you're searching for excellent puzzle games, check out our top 25 best puzzle games list for iOS and Android!
