Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated a willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing for more expensive expanded editions.
Ball's earlier assertion, which went viral, posited that a price increase to $100 could be a saving grace for the gaming industry, with Rockstar and Take-Two ideally positioned to set a precedent.
Rockstar recently announced 2025 updates for Grand Theft Auto V and Grand Theft Auto Online, aiming to bring the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, the update likely extends beyond mere visual enhancements.
The GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series X|S consoles, could potentially launch on PC. Additionally, PC players may soon gain access to features currently absent, such as Hao's high-performance vehicle modifications available on consoles. The possibility of extreme turbo-tuning arriving on PC is therefore quite high.
