NBA 2K All-Star, a mobile adaptation of the popular basketball simulation series, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to bring a live-service experience to mobile fans in the East.
The increasing popularity of mobile gaming has led to a surge in AAA sports simulators on mobile platforms. While this trend isn't unexpected, the partnership between Tencent and the NBA to bring the NBA 2K series to mobile in China is noteworthy. Basketball boasts a massive following in China, making this a strategic move for both companies.
The lack of a year-based designation (like 2K24 or 2K25) suggests a potential long-term live service model for NBA 2K All-Star. The specifics of this mobile version remain a mystery until its March 25th release.
Shoot for the Hoop
Currently, details about NBA 2K All-Star are scarce, leaving room for speculation. However, the NBA's growing mobile presence, exemplified by the recent release of Dunk City Dynasty (another NBA collaboration), indicates a broader strategy to engage mobile gamers. While past attempts, such as NBA All World, haven't always been successful, the overall trend suggests mobile is becoming a key platform for the NBA.
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