Ubisoft has firmly stated that preorders for their highly anticipated open-world adventure, Assassin's Creed Shadows, are robust, despite the game's challenging development and promotional phases. According to the company's recent financial report, "preorders for the game are tracking solidly, aligning with those of Assassin's Creed Odyssey, marking it as the second most successful title in the franchise."
Ubisoft CEO Yves Guillemot expressed optimism, emphasizing that the company is "fully focused on the upcoming launch of Assassin’s Creed Shadows set for March 20th. Early previews have been overwhelmingly positive, lauding the game's compelling narrative and immersive experience. The dual protagonist system has been highlighted for its quality and the seamless way it integrates into the gameplay, enhancing the storytelling with both characters playing pivotal roles."
Guillemot went on to praise the team behind Assassin’s Creed Shadows, saying, "I want to commend the incredible talent and dedication of the entire Assassin’s Creed team, who are working tirelessly to ensure that Shadows delivers on its promise as the franchise’s most ambitious entry to date."
Assassin's Creed Shadows was initially slated for a November release, but Ubisoft postponed it to February 14th. However, another delay shifted the launch to the current date of March 20th. This game carries significant expectations, not only as the eagerly awaited Japan-set installment and the first full Assassin's Creed title since 2020, but also as a crucial release for Ubisoft, which is looking to rebound from recent underperforming titles and investor dissatisfaction.
The promotional period for Assassin's Creed Shadows has been fraught with challenges. The development team has had to issue apologies for historical inaccuracies in the game's portrayal of Japan and for the unauthorized use of a historical recreation group's flag. Additionally, collectible figure manufacturer PureArts had to pull an Assassin's Creed Shadows statue from sale due to its "insensitive" design. Coupled with the two delays, these issues have led to growing impatience among fans.
