Coperni’s Fall/Winter 2025 show was a groundbreaking event, held at the adidas arena in Paris, a venue renowned for its esports competitions. This setting perfectly encapsulated the fusion of fashion and gaming culture, offering a nostalgic yet futuristic experience. Instead of the typical front-row filled with influencers, celebrities, and press, Coperni innovatively seated 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games during the show.
This unique approach transformed the runway into a scene reminiscent of the ‘90s LAN parties, complete with technical details that celebrated gaming's golden age. The integration of fashion and gaming extended beyond the set design, deeply influencing the entire collection and showcasing how technology and style can harmoniously coexist.
The FW25 collection was rich with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used at all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. Additionally, the brand introduced Tamagotchi bags, making their runway debut as a playful tribute to handheld gaming nostalgia.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout, while the high slit in Alice’s dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added a rich layer to the collection, effectively bridging digital worlds with real-life fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season’s womenswear collection is a testament to that. By focusing on gaming—a traditionally male-dominated space—the brand challenges gender stereotypes and promotes inclusivity in fashion.
Image: instagram.com
The show itself was a masterclass in creating viral moments. Shortly after the event, videos of the gamer-filled runway went viral on social media, reinforcing Coperni’s reputation for delivering unforgettable spectacles.
This isn't the first time Coperni has made a significant impact at fashion week. Last season, they concluded Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is not just a label but a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, it's clear that Coperni has once again solidified its position as a trailblazer in modern fashion.
