LEGO CEO Niels Christiansen has recently shared exciting insights into the company's future, particularly highlighting a significant expansion into the digital realm through video game development. The iconic toy manufacturer is not only planning to create games independently but also intends to continue its successful collaborations with other developers.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing," Niels Christiansen stated. This strategic move underscores LEGO's commitment to blending its traditional play values with modern digital experiences.
Despite this focus on internal development, LEGO has not abandoned its partnerships with third-party developers. For example, just last month, journalist Jason Schreier revealed that TT Games, renowned for their LEGO-themed titles, is currently developing a new LEGO game. This project is speculated to be connected to one of Warner Bros.' popular franchises.
Image: steamcommunity.com
Currently, LEGO's most notable venture in gaming is its collaboration with Epic Games. The introduction of a LEGO-themed mode in Fortnite last year proved immensely popular, drawing in millions of players and showcasing the seamless integration of LEGO's creative play into digital gaming.
Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although there has been a recent lull in new releases, rumors are circulating about a forthcoming LEGO Harry Potter game, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.
Additionally, LEGO's partnership with 2K Games resulted in the release of LEGO 2K Drive, a racing game that launched last year. This further demonstrates the versatility and adaptability of the LEGO brand within the gaming industry, cementing its place as a multifaceted player in both physical and digital spaces.
