A recent study by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
This "reach score" is a proprietary metric calculating the daily number of individuals engaging with a brand's content across various mediums, including apps, games, music, videos, and manga. The survey encompassed 100,000 Japanese respondents aged 15 to 69, conducted monthly.
Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total score). The continued success of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this achievement. Further boosting its reach were substantial scores in Home Video (11,619 points) and Video (2,728 points), fueled by collaborations like the Mister Donut partnership and the rising popularity of collectible card games.
The Pokémon Company's 2024 financial statement underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other related products. Managed collaboratively by Nintendo, Game Freak, and Creatures – the founding members of The Pokémon Company in 1998 – the brand's operations are meticulously coordinated.
